# HR Screen with Karen Atara — 2026-03-30

## Format
- ~20-30 min Zoom call
- Karen spoke quickly with a strong accent; took a moment to adjust

## Questions & Answers

### What do you know about Traction Complete?
- Looked at the website; understood it's a solution for the Salesforce ecosystem
- Mentioned the connection to Traction on Demand, which was acquired by Salesforce
- Noted the strong positioning in the ecosystem and what appears to be a good product

### Why interested in the role?
- Explained that initially thought I lacked direct Salesforce experience, but realized I did through extensive work with ServiceMax (built on Salesforce Lightning) at Ting Internet
- **Note:** May have accidentally said "ServiceNow" instead of "ServiceMax" — need to be careful in future rounds

### Example of revenue operations experience
- Ting Internet internal platform: worked cross-functionally across teams to improve customer data management
- Problem: customer data was duplicated or lost across different tool integrations
- Solution: built a central source of truth for customer data, with individual teams' tools drawing from it

### Example of sales/customer revenue (front-facing) experience
- LalaMove: worked with Collin on new user acquisition with drivers
- Spoke to drivers in person and over the phone
- Drove new user acquisition to grow the platform

### Working with AI?
- Past six months: extensive use of Claude Code, Claude Cowork
- Building personal AI assistant using NanoClaw

## Housekeeping

### Start date
- As soon as possible

### Salary expectations
- Meets expectations for the title and role
- Mentioned that based on experience as most recently a Senior PM, expect to be closer to the top of the range ($120K)

## Key Info Gathered

### Work setup
- **Fully remote**
- Optional downtown coworking space available every Wednesday
- Entire company and team are BC-based ("local")

### Team structure
- **CPO:** Bryan Licas (also the hiring manager)
- **Director of Product Design:** Scott Wilton
- **Product team:** Currently 2 PMs, backfilling for a 3rd (this role)

### Role changes
- Karen mentioned this is a backfill but with some new changes vs. the previous role
- More front-facing component: working closely with customers/clients
- Stronger customer revenue focus

### Interview process
1. **HR screen** — done (today)
2. **Hiring manager interview** — with Brian (CPO)
3. **Demo/case study** — material provided 1 week in advance; present to Brian, the CTO, and possibly Scott (Director of Product Design)
4. **Panel interview** — ~3 people, vibe check with potential teammates

### Andrea's question: Product-led org?
- Asked about CEO David Nelson's product background and whether it translates to a product-led organization
- Karen couldn't elaborate much (not her domain) but said it's a very good product and customers really love it
- Signal: at minimum, product has a real voice here; worth probing deeper with Brian

### Compensation & Benefits
- **Vacation:** 15 days
- **Wellness days:** 10 days
- **Wellness spending account:** $400/year (prorated for calendar year)
- **Professional development:** $500/year (prorated for calendar year)
- **Tech setup:** $1,000 one-time budget
- **Health:** Extended health and dental
- **Equity:** Stock options
- **Note:** ~2 week wait for computer to arrive, factors into start date

### Timeline
- Applications still open until early next week
- Will take some time before next steps