← Career Prep

Traction Complete HR Screen

Karen Atara · Mon Mar 30, 11:00 AM · Zoom · 20–30 min

Company
Salesforce-native GTM automation suite · ~86 people · Burnaby
Role
Product Manager · externally facing, market-driven
Comp
$90K–$120K CAD · need $120K+ to consider
Core

Tell Me About Yourself (~90 sec)

Career journey framed for this specific role. Lead with B2B, operations, data—not consumer or design.

I'm a product manager with about five years of experience, mostly at Ting Internet, which is a fiber ISP under Tucows. My work there was heavily operational and cross-functional—I coordinated across engineering, field ops, customer support, and business intelligence to ship products that directly impacted revenue and operational efficiency.

Two things that are especially relevant here: First, I worked hands-on with ServiceMax, which is built natively on Salesforce Lightning—so I've operated inside the Salesforce ecosystem on the product side, collaborating with BAs and field ops on system integration changes. Second, a lot of my work was what I'd now call RevOps-adjacent—building BI dashboards, fixing broken data architecture, coordinating cross-functional teams around shared processes and metrics. The muscle is the same even if the title was different.

What draws me to Traction Complete is that you're building product for operations people solving messy data and GTM problems—which is exactly the kind of user I understand deeply, because I've been that user.
Watch Don't mention Creatology or consumer work unless asked. Don't say "I haven't used Salesforce extensively"—the aiapply app said that. You have Salesforce ecosystem experience via ServiceMax.
Core

What Are You Looking For?

Frame around what TC offers: hands-on PM craft, customer proximity, B2B product with real revenue impact.

I want to be close to the craft—doing real discovery, talking to customers, validating problems, and shipping product that connects to revenue outcomes. I'm not looking for a strategy-only or chief-of-staff type role. I also want to be at a company where the product org has real voice—I noticed your CEO has a product management background, which is a strong signal. And building on the Salesforce platform is interesting to me because the ecosystem is massive and the problems are deeply technical but tied directly to business outcomes.
Heads Up

Application Answer Corrections

Your app was submitted via aiapply.co with machine-generated answers. If Karen references them, redirect to the real story.

Question & Bot AnswerYour Real Answer
Describe your experience with Revenue Operations. How have you used Salesforce to solve GTM or data challenges?

"I have extensive experience coordinating cross-functional teams to optimize revenue operations... While I haven't used Salesforce extensively, I have leveraged CRM data and BI dashboards to analyze GTM performance..." 		ServiceMax on Salesforce Lightning at Ting—worked with the data model, object relationships, and ISV integration patterns. BI dashboards for operational strategy at Lalamove. Cross-functional revenue infrastructure triage during billing crisis. Don't say "haven't used Salesforce extensively"—you have ecosystem experience.
Have you built anything from scratch (a product, tool, or process)? Please describe what you built, why you did it, and what the result was.

"...positioned the product for market entry, demonstrating my ability to build from scratch and drive strategic initiatives." 		Ting platform rollout: led migration of 30K customers to new microservices platform, 90% internal adoption. Website redesign: replaced monolithic site during brand transition, proposed Why Fiber page (still live). Both are stronger than the vague bot answer.
Do you consider yourself entrepreneurial? Provide an example of a time you took the lead on an initiative or managed a project as if it were your own business.

"Yes, I consider myself entrepreneurial. For example, I founded Creatology Corporation, developing a go-to-market strategy for a female fertility health hardware tech concept..." 		Creatology is fine as a starting point, but supplement with Ting high-agency stories: acting without permission to fix address serviceability data architecture, billing crisis response where you took ownership before being asked. These show entrepreneurial behavior inside a B2B company.
Which AI tools (Claude, ChatGPT, etc.) do you use to stay efficient, and for what specific tasks?

"I use Claude and ChatGPT to streamline workflows, generate ideas, and assist with research and documentation. I also leverage these tools for creating and refining product strategies, automating routine tasks, and enhancing team collaboration." 		Claude Code for agentic software engineering. Co-authored Tucows Responsible AI Use Policy. Northeastern Agentic AI certificate. You don't just "use AI tools"—you've shaped organizational AI policy and use AI as a core workflow, not a side tool.
Bridges

Experience-to-Role Bridges

The strongest connections between Andrea's background and what TC needs.

They NeedYour Story
Customer discovery & market validation Led discovery with Design, Research, IS, and Field Ops for self-scheduling initiative. Validated with 100-customer pilot scope. Built business case from manual baseline reports.
Revenue-oriented roadmap Ting scheduling work directly tied to reducing CAC (fewer outbound calls per install). BI dashboards at Lalamove informed revenue strategy.
Salesforce ecosystem ServiceMax on Salesforce Lightning—worked with the data model, object relationships, ISV integration patterns. Structurally identical to what TC builds.
Cross-functional PM in B2B Coordinated 10+ teams during Ting customer migration. Shipped website redesign across engineering, design, legal, marketing, and market managers.
AI-leveraged PM Responsible AI policy author. Claude Code power user. Northeastern Agentic AI certificate. This isn't "nice to have" for you, it's how you work.
Data architecture / data quality Address serviceability fix: identified root cause (no real source data), brought in GIS team, restructured data model. Exactly the "organizational archaeology" RevOps PMs do with broken CRMs.
Non-Negotiables

Comp, Title & Work Setup

This role is junior to your level and the salary band is low. Be upfront early—don't waste rounds discovering a dealbreaker. Karen will likely ask about salary expectations.

FactorYour Position
Salary $120K+ minimum, ideally above band. The posted range ($90K–$120K) is below market for your experience level. Frame as: "Given my experience level, I'd need to be at the top of the range or above to make this work."
Title "Product Manager" is a step down from where you've been operating. Doesn't need to be resolved on this call, but ask about growth path and scope to gauge whether the work matches a senior level even if the title doesn't.
Equity Not a meaningful sweetener right now. Macro conditions don't support illiquid startup equity as comp, and your life stage needs predictable income. Don't dismiss it, but don't let them use it to offset a low base.
Work Setup Fully remote required. Job says "preference for Lower Mainland" but they use #remoteworking on LinkedIn. Clarify early—if this is 5-day in-office in Burnaby, it may be a dealbreaker.
Benefits Strong health benefits and perks would help offset the lower comp band. Ask Karen what the benefits package looks like.
If Karen asks about salary expectations:
"I saw the posted range is $90K to $120K. To be transparent, given my experience—I've been operating at a senior level across product, cross-functional leadership, and complex technical programs—I'd need to be at the top of that range or above. I'm also looking for a fully remote setup and strong benefits. I'd love to learn more about the role scope to see if there's alignment, but I want to be upfront about where I'm at."
Strategy Don't apologize or over-explain. State it once, clearly, then move on. If the range is truly capped at $120K and they can't flex, better to know now. If they can flex for the right candidate, you've anchored high.
Ask Karen

Your Questions

Prioritized for a 20–30 min screen. Ask the first 3–4; save the rest if time allows.

1. What does the work setup look like—fully in-office, hybrid, or remote?
Critical logistics. Job says Vancouver preference but they use #remoteworking on LinkedIn.
2. Is this a new headcount or backfill?
New = scope ambiguity (opportunity + risk). Backfill = existing expectations and runway.
3. How big is the product team today, and who would this role report to?
Clarifies scope and seniority. CEO has PM background—is PM reporting directly or through a layer?
4. What does the full interview process look like beyond this call?
Timeline planning. Deadline is Apr 7 for applications—process may extend beyond that.
5. Which product(s) would this PM primarily own?
Five products + a new AI tool. Owning one vs. many changes the role entirely.
6. What does the benefits package look like—health, dental, any other perks?
Comp band is tight. Strong benefits could offset. Also signals how the company invests in people.
7. How much direct customer interaction does the PM have today?
Job posting emphasizes external-facing. Validate this is real, not aspirational.

Company Quick Facts

Products to Know

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