Traction Complete -- Product Manager

Role Summary

• Company: Traction Complete (Salesforce ecosystem, GTM automation)
• Title: Product Manager
• Location: Vancouver, BC (preference for Lower Mainland candidates)
• Type: Full Time, Mid Level
• Salary: $90,000 -- $120,000
• Application deadline: 2026-04-07 at 11:59 PM PT
• Applied: 2026-03-25

What They Do

Salesforce-native Go-To-Market automation suite. Built on the Salesforce platform, serving large enterprise customers (e.g., Zoom). Forbes Top Startups and Great Place to Work. Strong community/culture emphasis.

Role Focus

Externally facing, market-driven PM. NOT a pure delivery PM. Key themes:

1. Revenue-oriented roadmap -- validate market opportunities, build business cases, quarterly roadmap tied to strategic/revenue goals
2. Customer/market discovery -- structured discovery with customers, prospects, partners; participate in strategic sales conversations
3. Translate strategy to execution -- problem statements, PRDs, user stories; partner with Engineering/QA on scope and tradeoffs
4. AI leverage -- use AI tools to accelerate research, documentation, competitive analysis, and product management processes

What They Want

Must-have

• SaaS product ownership in cross-functional environment
• B2B products in revenue-focused environments
• Direct customer/prospect discovery and validation experience
• Connect product decisions to measurable revenue/adoption outcomes
• Comfortable collaborating closely with engineers on technical tradeoffs

Highly Preferred

• Revenue Operations, Sales Operations, Marketing Operations, or Customer Success background
• Hands-on Salesforce experience (admin, implementation, consulting, or product work)
• Deep familiarity with B2B Go-To-Market processes and GTM data challenges
• Experience building products within or adjacent to the Salesforce ecosystem

Nice to Have

• AI tools for product discovery, documentation, execution workflows
• Analytics, experimentation, pricing strategy exposure

What Success Looks Like

• Roadmap initiatives validated before dev begins
• Releases tie to measurable revenue and adoption outcomes
• Customers see Traction Complete as GTM automation thought leader
• Engineering gets clear, actionable, well-prioritized work
• Product velocity increases without increasing org chaos

Andrea's Application Answers

RevOps/Salesforce experience:

Extensive experience coordinating cross-functional teams to optimize revenue operations, including managing complex customer migrations and crisis responses that directly impact revenue. While I haven't used Salesforce extensively, I have leveraged CRM data and BI dashboards to analyze GTM performance, identify bottlenecks, and inform strategic decisions. Confident in ability to utilize Salesforce to streamline data workflows, improve forecasting accuracy, and support data-driven GTM strategies.

Built from scratch:

Positioned the product for market entry, demonstrating ability to build from scratch and drive strategic initiatives.

Entrepreneurial example:

Founded Creatology Corporation, developing a go-to-market strategy for a female fertility health hardware tech concept. Managed all aspects from product development to marketing, successfully positioned the product for launch. Taught how to take ownership, make strategic decisions, and drive a project forward as if it were my own business.

AI tools usage:

Claude and ChatGPT to streamline workflows, generate ideas, assist with research and documentation. Leverage for creating and refining product strategies, automating routine tasks, and enhancing team collaboration.

Status

• [x] Application submitted (2026-03-25, via aiapply.co -- answers were machine-generated)
• [x] HR screen with Karen Atara -- Mon Mar 30 @ 11:00 AM (notes)
• [x] Hiring manager interview with Bryan Licas (CPO) — Thu 2026-04-09 — prep, notes
• [ ] Demo interview — Thu 2026-04-30 @ 2:00 PM PT with Bryan Licas (CPO), Ernesto Valdes (CTO), Scott Wilton (Director of Product Design)
• Demo Assignment Instructions arrive Thu 2026-04-23 @ 2:00 PM PT
• Salesforce demo org access provisioned by EOD 2026-04-23 (2 emails: Salesforce automated password reset link + username from Karen/Bryan). Up to 24 hrs for data to fully load. Must log in within 24 hrs of receiving username to activate.
• Activated 2026-04-23 ~10:22 AM PT. Sandbox: https://completedemo--demo239.sandbox.lightning.force.com/. Username: hi@andrea-antal.com.demo. Salesforce admin: blicas@tractioncomplete.com. Data already loaded (43k matched leads, 66k processed leads visible on Complete Home dashboard).
• Demo prep doc
• [ ] Panel interview -- ~3 people, teammate vibe check

Note: Traction Complete uses Metaview to record/transcribe interviews. Opt out by emailing before if preferred.

Contacts

• Karen Atara -- Hiring Lead / Talent Acquisition (HR screen)
• Bryan Licas -- CPO (hiring manager, next interview). CS→PM path, Salesforce Certified Admin, ~7 yrs at TC, BCIT BBA.
• Scott Wilton -- Director of Product Design
• David Nelson -- CEO. Software Engineering (Western U), Blackboard→Pearson→ToD→CEO. Active on LinkedIn re: RevOps & AI.
• Ernesto Valdes -- CTO. Lead Dev→VP Eng→CTO, ~11 yrs at TC/ToD. Salesforce Platform App Builder, ML cert.
• Arash Narchi -- Director of Sales
• Cynthia C. -- Product Manager (peer)
• Garren Lau -- Product Manager (peer)
• Ricardo Visbal -- Director of Engineering

Company Details

• Spun out of Traction on Demand (world's largest Salesforce-exclusive consultancy, acquired by Salesforce in 2022)
• ~86 employees, HQ in Burnaby/Vancouver
• $5M Series A (Jan 2023) -- Pender Ventures + Thomvest Ventures + CIBC Innovation Banking
• CEO David Nelson has product management background (not finance/sales) -- product org likely has real voice
• Products: Complete Leads (routing), Complete Hierarchies (account hierarchies), Complete Clean (dedup), Complete Influence (stakeholder mapping), Complete Discover (NEW, AI data enrichment)
• Customers: Zoom, Cisco, DocuSign, T-Mobile, Asana, 3,500+ RevOps leaders
• Competitors: Fullcast, Openprise, LeanData, Validity

Key Risks / Notes

• aiapply answers were generic -- be ready to tell real stories if Karen references application answers. Especially: ServiceMax/Salesforce Lightning experience, Ting platform rollout, AI policy work.
• B2B framing risk -- same gap Procurify cited. Lead with revenue/GTM/B2B language.
• Salesforce bridge: ServiceMax at Ting was built natively on Salesforce Lightning -- frame as direct Salesforce ecosystem experience, not "I can learn."
• Mid-level title -- clarify reporting structure and scope in screen.
• Work setup unclear -- ask Karen (they use #remoteworking on LinkedIn but job says Vancouver preference).